23
Aug
07

Are Journalists threatened by Bloggers?

Last week I went an event called PlayBite, which was to bring Journo’s and various hardware makers together for mutual benefit. There I was able to talk to Seagate, Toshiba, Belkin, ZyXEL and others about current and upcoming products and potentially plan some reviews in advance.
Good stuff. But what was also interesting was the questionnaire they asked me to complete as I left, which seemed to be concerned about the impact of Blogging on us erstwhile hacks!
I know that some people are very worried about this, and I can understand why, but myself I’m not. You see I don’t see bloggers are actually a threat to conventional journalism, but another potential outlet for people with genuine writing skills. By day I’m a ink journalist, meaning by work is printed and distributed, in much the same way that it’s been for hundreds of years. Yes it’s all composited on computer, and sent to a computerised press, but it’s an ink and paper deal like it’s been since Caxton.
Luckily I work for a weekly mag, so there isn’t a huge time difference between the actual events we discuss and them going into print. It’s not got the instant appeal of a blog or online mag, but sometimes it’s good to let a little time go by without spouting, to get a better handle on the underlying story.
So will this type of product go away entirely and be replaced by Bloggs? I don’t think so, not in the short to medium term. If you go back in time you’ll find that people predicted the demise of print when Radio and TV was invented, and again when the Internet took hold. But it’s still going, and many of the daily still sell more than a million copies!
Now I’m writing a Blog, and it’s given me a whole new perspective. This is an immediate medium that allows me to talk about things that don’t generally fit into either the readership or interest of the print publications I produce for. It also doesn’t currently pay me anything, but it’s a ‘work in progress’ so I’ll accept that for the moment. At some point I’ll expect it to pay it’s way for the time I spend on it, or I’ll reduce the amount I do.
Looking at what other Bloggers are doing, I don’t see anything different from what most journalists do, which is the see an idea or a story and then find their own angle. The Blogs that do well are either written skilfully or have imagination, despite what some think there is no ‘free lunch’ for the Blogger. Those that manage to get large numbers of people reading them have had to work hard to achieve that. Their are millions of bloggs that are read by few people, and some that will never get thousands of people a day tuning in.
The medium might have changed, but the rules remain the same. If you can produce material that people like or interests them then you’ve got a future, if you don’t you haven’t.
I think those in the printed press that feel the Bloggers are going to consume their occupations, by offering something similar for free are missing the point, I’d suggest.
In the same way that a picture taken with a mobile phone isn’t going to make you Photographer of the year. Those with genuine skills will shine through, irrespective of how they’re labelled.
The interest I’m seeing is that marketing people like the ‘new and exciting’ aspect of commercial Blogs, which they see as easier to influence than the battle hardened hacks they’re used to dealing with. Once the Web 2.0 world has matured a little, I think they’ll find it isn’t any different, and many of those hacks are the same people they will deal with in a new context.
In the meanwhile, I’ll just keep writing…for any medium that has an outlet.

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1 Response to “Are Journalists threatened by Bloggers?”


  1. August 23, 2007 at 6:33 pm

    Readers get confused between a true blogger or journalist blogging. And true to form lately media outlets elevate bloggers to this status because of popularity. A journalist uses the media vehicle to generate readership, a blogger uses content to generate readership with no loyality to any one media vehicle.

    Creditials are now based on readership, which in some twisted sense has potential advertising dollars which we both agree is the silver spoon. I would like see this question presented at University of Indiana, should be of note what future graduates of journalism have to say.


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