4 billion reasons why Hollywood is full of it

For the first time in history US box office takings for this summer have exceeded $4bn (£1.98bn). Yet, with more people going to the movies, and spending more money doing so what is Hollywood yacking about? Piracy! Please…give it a rest guys. Yes your movies are pirated, they’ve been pirated since people first made movies. When I went to film school I met plenty of people who had a small collection of their favourite films as 16mm (and even 35mm) prints. Ok, so with the VCR and now digital distribution systems it’s easier and possibly more prolific, but the interest in films is greater and they make money from more than just the Cinema release.
If the film industry had it’s way the VCR would have been banned and they’d be billions out of pocket. As a teenager I remember when Doctor No. was first shown on TV, more than 10 years after it was on the cinema, maybe closer to 15, is that how they’d like things to be? No, they’re too hooked into the money they get from sales DVD and TV rights now to put the clock back.
If you give people a reason to go to the cinema rather than whining about Piracy they’ll go, irrespective of if it’s free to download. There are at least three really good films to see this summer, Bourne Ultimatum being the best, and the number of people who’ve been to see it in the US, and here in the UK, support the view that a quality product is supported by a viewing audience, irrespective.
Perhaps if those idiots wearing the night vision goggles looking for someone with a bionic eye threw out the moron who made mobile phone calls through the last 20 minutes of the Matrix, or those two 10 year old girls who giggled at nothing throughout Return of the King, I’d be more impressed. With HD quality movies now available legally the cinema is going to show a natural decline unless it’s starts to offer a better experience overall, or is that already loaded as another thing to blame on Piracy?
Frankly I think the statistics and outrage that comes out of the film industry in respect of Piracy is as unbelievable as some of their plots, and even less enjoyable.


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